Product News and Updates

PDI Acquires DataMax

Increases Global Presence

  • 4 April 2017
  • Author: Anonymous
  • Number of views: 1887





4001 Central Pointe Parkway
Building 200

Temple, TX 76504254.410.7600

Media Contact:

Cederick Johnson



DataMax Acquired By Leading Convenience Retail and Wholesale Petroleum Software Company PDI

Acquisition expands robust software portfolio for customers

Round Rock, TX, April 5, 2017
DataMax Group, Inc. (DataMax) announced today that it has been acquired by PDI, a leading provider of enterprise-class software solutions to the convenience retail and wholesale petroleum industries.

With established operations and customers with over 30,000 sites in over 50 countries, DataMax provides convenience store back office software and services for retail fuel stores including major oil companies. The company’s scalable software makes it easy for both multi and single store operators to improve control and manage operations more efficiently. It will enable PDI to go down market to serve the needs of all customers from the largest to the smallest across the globe.

"This investment is a tremendous vote of confidence in our team and software technology,” said Lee Pennington, chief executive officer, DataMax Group, Inc. “We are very excited about joining PDI and benefitting from their ever growing scale, expertise and toolsets, which are now at our disposal. This move will greatly enhance our ability to serve, support, and grow our global customer community. This is truly great news for all of our customers and our team.”

PDI, headquartered in Temple, Texas has been on a path of growth and expansion both through investments in internal R&D and through targeted acquisitions that broaden both the solution portfolio. PDI recently announced a record year of growth in 2016 – which the company attributed to a combination of new software customers, strategic acquisitions, and add-on product adoption among its existing customer base.

“PDI is now well-positioned to respond to industry needs in a rapidly changing market that is continuing to experience consolidation as well as better serve multi-country operators, various operating models such as dealer, franchisee, and corporate, and going further up the fuel supply chain,” said Jimmy Frangis, chief executive officer, PDI. “We feel the complementary nature of DataMax brings tremendous benefits to our existing client and employee base. We are excited to add DataMax and their innovative software technology and expertise to PDI as we continue to invest and build upon our strategy. As always, our highest priority is serving our customers and creating solutions that will help transform their business and the industry.

About PDI

PDI provides enterprise software and solutions to the leading convenience retailers and wholesale petroleum marketers. Over 650 companies operating more than 50,000 locations worldwide rely on PDI’s software for retail automation, business intelligence, financial reporting, workforce management and end-to-end fuel supply chain management including logistics. For more information about PDI, visit



Rate this article:
Contact DataMax

Request More Info

Interested in the Product and Services that DataMax has to offer? We're glad to speak with you about what's the best solution for your particular needs. Request a Quote now or you can call us toll free at (800) 266-1806 to speak directly to a sales person.

Product Support

Already an existing customer and need support? Check out our product support section.

Contact us

Have a question, comment or suggestion? Contact us to let us know what you think.